Presentation: theSkimm

  2. Design
    1. Look and feel: Sleek, simple, words catch attention
    2. Tone: Clean, text heavy but still clickable by peaking reader’s interest
    3. Page zones: most recent Skimm at the top, archive page to go back further.
  3. Technology
    1. Platform:
      1. Language: JavaScript
      2. Markup language: HTML
  4. Content
    1. Editorial flow: Each Skimm post starts with quote of the day, the story, why do I need to know this, what you need to know, why this is important, the Skimm of it
    2. Photography: Links to Insta (
    3. Sourcing: Jobs available, still a start-up and taking off, interns
    4. Multimedia: Unless if it’s on social media, it’s not there, no videography, rely heavily on photography and witty words
  5. Social
    1. Social media to promote: Facebook, Twitter, Instagram, Pinterest, Spotify
  6. Data and facts
    1. Site history: Launched in 2012 by two NBC news producers, Danielle Weisberg and Carly Zakin in New York
    2. Traffic:
      1. Global rank: 35,340
      2. Rank in United States: 3,500
  7. Business model:
    1. Sponsored by Chase, Starbucks

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    1. Amazon links
    2. Sponsored jewelry (they know their audience)
    3. Ambassadors — free advertising

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